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AGA’s State of the Industry Address – Two Areas of Focus to Excel the Gaming Industry

by Global Payments Gaming Team / January 28, 2021

Toward the end of 2020, American Gaming Association (AGA) President and CEO Bill Miller outlined his confidence for the gaming industry’s recovery in the AGA’s annual State of the Industry address at the Global Gaming Expo (G2E) 2020. Based on Miller’s remarks, we can expect payments modernization and legal sports betting to be key factors in driving the industry’s recovery.

Payments Modernization
Prior to the pandemic, contactless payment methods were considered an opportunity to meet consumers’ evolving preferences rather than a necessity. However, the global health crisis has fueled the need for safe, contactless payment methods as patrons return to the casino floor.

Global Payments Gaming Solutions is helping our partners achieve their goal of keeping guests and staff safe with VIP Financial Center. The industry’s first full-service, end-to-end kiosk solution, VIP Financial Center provides casino guests with convenient, self-service TITO redemption, bill breaking, e-check, ATM and cash advances. The center’s slim profile design allows casino operators to strategically place multiple devices throughout the casino floor, supporting social distancing guidelines and increasing convenience for guests.

Legal Sports Betting
In the AGA’s annual State of the Industry address, Miller also states that growing the legal sports betting market through responsible gaming measures will be vital to the industry’s recovery. As a leader in the gaming industry, Global Payments partnered with UNLV International Gaming Institute as part of the research collaborative to advance responsible gaming and cashless solutions.

Through this partnership, Global Payments supports the research collaborative by leveraging GPGS’ existing technology within VIP Financial Center to strengthen responsible gaming measures available to patrons. The high-performance kiosk employs the latest technology to provide enhanced responsible gaming measures, including configurable spending limits, preset “cooling off” periods, self-exclusion and more.

These benefits also extend to players who prefer to fund their gaming on a mobile device through VIP Mobility, the industry’s first mobile solution enabling a true cashless experience from funding through cash-out. VIP Mobility promotes responsible gaming while empowering patrons to enjoy the freedom of digital slot vouchers, easily pair their mobile devices to any slot or table game, reload funds from their phone and claim their winnings once playing is complete.

To learn more about how Global Payments’ technology incorporates the latest responsible gaming measures, check out our cashless gaming solutions.

Tags: sports betting cashless gaming

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