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Are You Prepared to Maximize Profitability in Your Organization?

by Global Payments Gaming Team / May 6, 2021

The gaming industry is growing in popularity. According to research by the American Gaming Association, “nearly 7 in 10 (69%) Americans say that gaming provides a positive benefit to the U.S. economy and 63 percent agree that the industry provides high-quality jobs. At the local level, 69 percent say that the industry behaves responsibly in the communities where we operate. Overall, more than 50 percent of Americans now have a favorable view of the industry.”

With this growing favorability in gaming, operators are revisiting their business and sales strategies to maximize revenue potential and profitability. A key area of this is in contactless payments. Prior to the pandemic, contactless payment methods were considered an opportunity to meet consumers’ evolving preferences rather than a necessity. However, the global health crisis fueled consumer and patron want for safe, contactless payment methods as they return to the casino floor – making cashless payment methods a requirement for gaming operators.

To support operators, Global Payments Gaming Solutions has engineered its solutions to be system agnostic. This means our solutions are able to interoperate with the infrastructure that is in place throughout the land-based or iGaming operation, allowing current systems to function as they do. We also offer operators VIP Preferred, the fastest and easiest way for patrons to access cash at more than 500 gaming establishments. With more than 3.5 million patrons currently using VIP Preferred, it is the premier way for patrons to enroll and game in a new, digital, innovative way. Once enrolled, patrons just need to present their ID to a casino cashier and obtain their cash. It is quick, easy and hassle-free.

Click here to learn more about VIP Preferred and how Global Payments Gaming Solutions is supporting gaming operators or visit our Resource Center.

Tags: cashless gaming

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