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Return of March Mania Sparks the Need for Digital Sports Betting Options

by Global Payments Gaming Team / March 26, 2021

After the cancellation of last year’s tournaments due to the COVID-19 pandemic, sports betting enthusiasts are welcoming the return of the 2021 men’s and women’s college basketball tournaments with open arms and a desire to make up for lost time. As patrons across the nation prepare to watch the March Mania games, whether in-person or at home, the industry should anticipate an increase in sports betting. According to Forbes, gamblers are expected to break the 2019 record of $8.5 billion in wagers, thanks to an increase in mobile sports betting options and widespread adoption of legal online gambling across 25 states.

To celebrate the return of the college basketball tournaments with our iGaming account holders, Global Payments and VIP Preferred are hosting the all-new FREE Million Dollar March Mania Challenge digital engagement promotion, powered by our award-winning digital marketing partners at Engaged Nation. The program will offer Global Payments’ iGaming patrons with daily interactive activities to promote the tournament, complete with links to place a real money wager on our partners’ sites, as well as a $1 million tournament challenge for a perfect bracket and other cash prizes.

Digital alternatives to brick-and-mortar casino experiences have long been viewed by industry leaders as an opportunity to meet consumers’ evolving preferences, rather than a necessity in enhancing the online gaming experience. However, the global health crisis has fueled the need for safer, contactless, mobile-driven options to cater to consumers’ expectations and effectively engage with them.

Global Payments’ online sports betting solutions help our partners achieve their goal of delivering a fun and interactive experience to patrons who prefer to game on their smart devices. Global Payments’ VIP Lightspeed® platform powers funding and withdrawals for online sports betting, while the VIP Preferred® e-check network enables users to quickly access funds from their checking account in a seamless, frictionless manner.

Global Payments’ sports betting technology allows casinos to leverage ACH guaranteed services, enabling players to electronically fund their bets and get real time access to their winnings using their “on file” checking accounts. With Global Payments, gamers can responsibly enjoy the freedom of digital ticketing, reloading funds from their phone and retrieving winnings at their convenience.

For more information, check out our online gaming solutions.

Tags: sports betting mobile gaming

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