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Tech Driven Experiences are Key to Building Better Patron Relationships

by Global Payments Gaming Team / May 20, 2021

Whether it is a land-based casino, iGaming or online sports betting operator, the patron experience is top of mind for all gaming operators. Most operators are able to deliver the basics – providing a place for a patron to game. However, many can improve the overall experience by creating environments that make the patron excited and want to return in the future. There are a few ways operators can do this. However, it all begins with technology.

Making Sure the Right Solutions are in Place
Maintaining and updating the gaming environment has traditionally been an expensive and cumbersome process for operations, but Global Payments Gaming Solutions is able to effectively combat this by leveraging operators’ existing infrastructure and technology investments to tap an affordable solution. Not only do we empower operators to reduce their operating costs, but we also enable operators to overcome the limited capabilities of legacy technology to establish a true, consumer-centric approach on the floor.

Remembering it’s all About Patron Choice
Cash payment has long been the patron’s preferred method of funding due to its convenience. However, the impact of COVID-19 resulted in a steep decline in cash usage as patrons and casino operators alike adhered to social distancing guidelines. As casino operators race to meet the needs of patrons, Global Payments is positioned to ease the operators’ transition to cashless gaming.

Cashless and Contactless Fun
Again, due to the COVID-19 pandemic, today’s patron has adopted and has come to enjoy cashless and contactless payment options. While operators are far from becoming 100 percent cashless, we can expect the industry to become a more friendly environment for modern payment options. Operators looking to remain competitive must ensure they offer payment channels beyond the traditional cash option. It will be vital to the future success of the business. 

Click here to learn more about how Global Payments is helping casinos better serve their guests or visit our Resource Center.

Tags: mobile gaming cashless gaming

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