Casinos, like other businesses, must advance over time by adapting to its patron preferences. As competition in the gaming industry increases, operators must strategize new ways to keep patrons engaged in their casino. Patrons want an enhanced gaming experience that provides them with unparalleled offerings and benefits. Let’s explore three ways operators can build patron loyalty.
- Increasing cashless payment options – The impact of COVID-19 resulted in a steep decline in cash usage as patrons and casino floor staff adhered to social distancing guidelines. Studies show that many consumers will continue to use cashless solutions once the pandemic subsides. Operators striving to remain viable should implement cashless, contactless solutions that provide players with convenient, self-service funding methods.
- Creating a frictionless user experience – As the adoption of iGaming continues to grow, patrons expect a frictionless experience across all channels and devices. A key way to create a frictionless user experience is through the deployment of technology that enables a multi-channel approach to gaming. This allows the same patron account to be used in both online and brick-and-mortar experiences.
- Rewarding guests – As contactless solutions become common place in the industry, operators benefit by establishing a rewards program to complement their offerings. A strong rewards program attracts and retains patrons. It also serves as another tool in an operator’s arsenal to differentiate their casino from competitors.
Global Payments Gaming Solutions is helping operators build customer loyalty through the availability of its VIP Preferred® e-check network. VIP Preferred® is the industry’s premier way to game at more than 500 gaming establishments. Once enrolled, patrons can simply present their ID at the door and begin gaming. With higher limits and lower fees, there is no better way to play.